Joe Wallace

I’ve been working on this project for three years. I started on this path because, like many, I have family members and friends who have different dementias. My goal is to destigmatize those living with dementia. To use empathy as means for connection and understanding. To tell story after story of these amazing humans so we truly see THEM not just their diagnosis.

I am deliberately trying to show everyone who is affected - interviewing and photographing individuals from across all races, ethnicities and socio-economic backgrounds. To reduce stigma I need the audience to see someone they can relate to. It is essential that the narrative feel authentic and honest. I think that is impossible without making a connection first.

I have always loved a good story, whether devouring books and films or listening to my grandfather's amazing adventures. I trained as a writer and for the last fifteen years I've been telling stories through photographs. My approach to photography applies a fine art sensibility to the journalist’s eye for storytelling. I love crafting an arresting visual narrative and feed off the spark of collaboration.

When not behind the camera, you can find me running in the woods, wrestling with my kids, or spinning a ridiculous yarn for anyone who will listen.

My clients include The Andy Roddick Foundation, Archstone, Callaway Golf, Club Car, Ernie Els, Gary Player Group, GlaxoSmithKlein, Jean Michele Cousteau, The Ritz Carlton, Tribeca Film Festival and SAP.

Carlisle

MA

01741-1825

United States